Project Description

Compelling Design for the World’s Best International Soccer

Relevent Sports revolutionized the international soccer landscape by organizing the Guinness International Champions Cup (ICC), transforming the standard European club preseason tour into something remarkable: a competitive, world-class tournament.

The inaugural edition featured eight top clubs across six U.S. cities – Real Madrid, Juventus, Chelsea FC, Inter Milan, AC Milan, Valencia, Everton and the LA Galaxy – culminating with a spectacular final in Miami won by Real Madrid over Chelsea FC in front of nearly 70,000 fans.

We’ve had the honor of creating work that has propelled the ICC to record breaking crowds by producing; Ads, Step and Repeats, Stadium LED Screens, Bill Boards, Infographics, PowerPoints, Truck Wraps, Postcards and Plaza Activation.

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ThemeFusion Company

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